Attention with direction
Not merely loud.It has to move.
Pitching, paid campaigns, pre-save, and promotional assets are organized as one movement—not to chase empty numbers, but to take the release to people who may stay.
01 / The role
Promotion begins before publish.
A strong release still needs a path to discovery. That path is often built from the right story, ready materials, sensible timing, and relevant spaces.
Lantuns connects those pieces into a campaign that can be read. Each activity has a reason, a target, and an evaluation.
02 / How it works
Loud enough. Still directed.
- 01
Pitch to relevant spaces.
The release is positioned around its genre, story, audience, and context rather than sent identically everywhere.
- 02
Paid media you can read.
Goals, audiences, assets, and budgets are defined so results can be traced beyond impressions.
- 03
Pre-save with a purpose.
Pre-save pages, content cuts, and listening prompts become a path toward release day.
- 04
Evaluation without cosmetics.
Movement, friction, and weak material are read honestly so the next campaign grows from real lessons.
03 / Scope
One campaign. Many meeting points.
Promotional parts assembled according to career stage, release type, and available resources.
- Direction
- Release story, campaign goals, and channel priorities
- Pitching
- Relevant curators, media, communities, and listening spaces
- Paid campaign
- Assets, audiences, placements, and budget monitoring
- Pre-save
- Destination pages and pre-release invitation flow
- Creative
- Asset needs, content cuts, and message variations
- Reporting
- Results, lessons, and recommendations
04 / The flow
From story to movement.
- 01
Map the release
We read the music, story, audience, timing, and intended goal.
- 02
Build the route
Channels, assets, pitching, pre-save, and paid activity are selected.
- 03
Run the campaign
Activity is monitored so adjustments happen while still relevant.
- 04
Read the result
Results and friction become sharper decisions for the next step.
When release day is close
Do not simply wait to be found.
Bring the release story, schedule, and audience picture. We will help build a sensible promotional route.